LEGENDARY CONNECTIONS.LEGENDARY CHANGE.
Connecting sport, business, luxury, and good causes to create lasting impact.
From our London base, we work with leading brands, world-class athletes, and charitable organisations to build meaningful partnerships, raise profiles, and deliver unforgettable events, experiences, and collaborations.
Immersive, in-person moments create connections that traditional and digital marketing alone can’t achieve. From our annual Legends Ball and large-scale sporting events to private gatherings and publishing partnerships, our goal is always the same: to make connections and change that last.
Events
Celebrating connections,on and off the field
Our signature events unite sporting legends, valued partners, sponsors, and charitable organisations for a celebration of sport and community.
We also create exclusive opportunities for our clients to connect with sporting legends through tailored and unforgettable experiences.
Legends Global Ambassadors
Working alongside us to champion our clients, communities, and causes.
Our ambassadors play a key role in representing the Legends Global brand, supporting charitable initiatives, and building lasting strategic partnerships with our clients.
Publishing Partnerships
Sharing the stories of sporting legends
We work with sporting legends and publishers to create books and series that inspire and engage audiences. From coffee table books to playful titles, our publishing projects bring athletes’ stories to life.
CHARITIES WE'VE SUPPORTED
A decade of giving back
Over the last decade, we’ve raised over £4 million for more than 20 charities, connecting sporting legends, business leaders, and philanthropists to make a lasting difference. Beyond fundraising, we help brands and businesses strengthen their CSR commitments by linking them with powerful causes, inspiring stories, and the sporting legends who bring them to life.
OUR SPONSORS
The partners who make it possible
We work with sponsors who share our love for sport and support for meaningful causes. Over the years, a wide range of brands and businesses have returned time and again to support our events, helping us create unforgettable experiences.
Our sponsors have been part of the Legends Ball, gala dinners, sporting day events, and brand launches, connecting with inspiring athletes, influential guests, and communities that matter. The benefits are real and tangible: authentic visibility, meaningful engagement, exclusive experiences, and the chance to make a lasting impact.
