20+ years
experience in sport and luxury
£4m+
raised for charity at the annual Legends Ball
10 years
of the annual Legends Ball in 2026
Trusted by global brandsand sporting legends
We work with clients, partners, and sporting legends across the world. Over the years, we’ve built trusted collaborations with organisations of all sizes.
THE LEGENDS GLOBAL TEAM
Sport-obsessed. Relationship-driven.
Led by founder Alan Graham, our expertise spans sports and entertainment marketing, global brand partnerships, luxury and corporate hospitality, and charitable partnerships. Whether it’s a large-scale celebration, an intimate dinner, a brand launch, or a publishing deal, we bring the right people together in ways that matter.
Chrissy Carswell
Chrissy has extensive experience delivering major sporting, corporate, and charity events, as well as high-profile hospitality. She has helped charities raise significant funds through gala dinners, golf days, and large-scale fundraisers. She led the Team England VIP programme at the 2022 Commonwealth Games and previously held senior roles at IMG, Euromoney, and J.P. Morgan. Chrissy’s philosophy is simple: every event should be delivered with care, professionalism, and a memorable personal touch.
Dara Thomas
Dara has 20 years’ experience in marketing and events, working across professional sport, luxury automotive, private events, and charitable partnerships. Formerly Head of Marketing at Reading Football Club, she blends strategic know-how with a practical, creative approach to make projects run smoothly and with impact. From campaigns and collaborations to product launches and large-scale events, Dara is known for her calm, down-to-earth style and for bringing people together to create memorable results.
Annabelle Harle
Annabelle combines her love of sport and events with a practical, hands-on approach to marketing. She works with Legends Global on flagship events and supports MKH Racing, an Aston Martin partner team, with media and marketing.
OUR PARTNERS
The partners who make it possible
Over the years, we have built strong, lasting relationships with a network of trusted suppliers, designers, performers and creative professionals who help us deliver exceptional events.
